Zomato & Blinkit Break the Internet (7.5 Million Orders): India Ordered Like Crazy on New Year’s Eve
By The Neo Nation Bureau | Markets & Consumer Tech Desk Date: January 3, 2026
Gurugram: If there was any doubt that India’s consumption story is shifting online, New Year’s Eve 2025 just erased it.
In a staggering display of scale, Zomato and its quick-commerce arm Blinkit broke the internet—and their own records. CEO Deepinder Goyal confirmed that the combined platforms delivered a massive 75 Lakh (7.5 Million) orders on December 31, 2025.
For context, this isn’t just a “good day” at the office; it is a volume that rivals the population of a small European country, all served in a single 24-hour window.
The Numbers: 4.5 Lakh Partners, 63 Lakh Customers
The data shared by Goyal paints a picture of a logistical war room operating at peak efficiency.
- Total Orders: 7.5 Million (All-time high).
- Active Workforce: Over 450,000 delivery partners logged in to service the demand.
- Customer Reach: The platforms served 6.3 million unique customers, indicating that nearly 1 in every 20 urban Indian households ordered via Zomato or Blinkit that night.
“This happened without any additional incentives for delivery partners… I am grateful to local authorities and our teams for clear enforcement,” Goyal tweeted, addressing the elephant in the room-the strike.
Defying the Strike
The record-breaking night came against a backdrop of high tension. In the days leading up to NYE, gig worker unions had threatened a nationwide “log-off” strike, protesting against pay structures and the pressure of 10-minute deliveries.
However, the “App Bandh” appears to have had minimal impact on the ground.
- The Reality: While unions claimed disruptions in pockets of Hyderabad and Bengaluru, the sheer volume of 4.5 lakh active riders suggests that the majority of the fleet chose daily earnings over protest.
- The Enablers: Goyal credited “local law enforcement” for keeping “miscreants” in check, hinting at the tense on-ground standoff between striking unions and working riders.
The Insight: Quick Commerce is Now a “Utility”
The real story of NYE 2025 isn’t the Biryani orders on Zomato; it’s the SOS orders on Blinkit.
Analysts note that the surge in Blinkit orders-ranging from last-minute party mixers to ice cubes and even emergency gifts-proves a behavioral shift. Quick Commerce is no longer just for “convenience” (saving a trip to the store); it has become a “utility” (essential infrastructure for urban living).
When the clock struck 12, millions of Indians weren’t just toasting; they were tracking a delivery rider.